Category Archives: branding

The Impact of Color Psychology in Advertising

Sometimes the feelings various colors can trigger in people aren’t immediately clear or even conscious, but they can seriously impact how people perceive brands and how compelled they feel to buy a product. Regardless of how subconscious these mechanisms are, a whole lot of research has been done to determine which colors are best for […]

2024 Graphic Design Trends We Can Get Behind

In this digital age, there’s so much exposure to graphic design. Combining your distinct design style with the hot trends of the time can lead to funky, cool designs you would’ve never thought you’d make. As artists, we always want to keep growing and experimenting; integrating some trendy elements into our designs is a great, […]

Cold Current Kelp Becomes Shiny & New Again

We are thrilled to announce the launch of Cold Current Kelp’s brand-new website, marking an exciting milestone in our partnership with this remarkable Maine-based beauty brand. Cold Current Kelp has always been at the forefront of sustainable and ethical practices, and we are proud to have been part of their journey from the beginning. As […]

Creating a Consistent Brand Identity: The Importance of Brand Guidelines

As a small business owner, you know how important it is to establish a strong brand identity. Your brand is the way your customers perceive you, and it can make all the difference in standing out from your competitors and building long-term customer relationships. However, creating a consistent brand sense can be challenging, especially as […]

Branding, Why You Do Actually Need It

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]You might think that branding design is just your logo… Spoiler alert, it’s not. Sure, a logo is an important part of every brand but it’s just one piece of the larger puzzle. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, […]

Digital Marketing [Pandemic] Year in Review

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text] One year ago this week the pandemic upended our lives We’d like to take a quick look back on the year in a pandemic by revisiting our first blog about COVID-19 and asking you how your digital marketing and business overall was affected by the pandemic. As a marketing & design […]