Evolving with Purpose: How We Helped ARFID Dietitian Rebrand for Greater Impact
Businesses are meant to evolve—because if they don’t, how can they grow? That’s exactly what Lauren Sharifi, MPH, RD, LDN has done over the years. We first worked with Lauren nearly a decade ago, designing a site and brand identity for Lauren Sharifi Nutrition. But as her focus
The Power of Storytelling in 2025: Crafting Narratives That Resonate
As our lives become increasingly online and we gain more parasocial relationships than ever before, the desire for authenticity grows stronger and stronger – not just for content creators who base their brand on their personality, but also for companies and businesses that sell prod
Rebrand or Refresh: Which Does Your Brand Need?
Businesses often talk about branding, rebranding, and refreshing their branding if they need a change or update. But what do the terms “rebrand” and “refresh” mean? How are they different? Well, as you might expect, both deal with the concepts of changing your company’s br
Reflecting on Reflective Designworks
We were recently approached by Chris from Reflective Designworks about vectorizing and possibly refreshing the logo for his building design company. The redesign was definitely something that grabbed our attention and brought on some creative sparks… We saw a ton of potential in RDW
Building Authentic Connections: Humanizing Brands in a Digital-First World
What leads consumers to feel a sense of brand loyalty? What makes people drawn to particular brands and companies over competitors? In this digital-first world, filled with parasocial relationships and focus on being “real,” it’s crucial to make sure your brand feels human and y
Revitalizing Your Brand: 6 Compelling Reasons for a Brand Refresh
Revamp Vs. Redesign We recently had the opportunity it’s to revamp a clients logo by creating a crisp, vector version and adding some modern touches. The new design features a more personalized font choice, an updated icon to align with the typography, and a refreshed and expanded c
Why Maine is THE State for Women Entrepeneurs
Maine is one of the top ten states for women entrepreneurs. We sit at number nine, but we still make the cut! With an overall rating of 8.24/10, Maine has a 56.36% business survival rate and a solid 1.68 ratio of women to men in management roles. Basically, our founder knew what she w
Harnessing the Power of Social Media Graphics for Brand Engagement
We’re all well aware that social media is a force to be reckoned with nowadays. Love it or hate it, it’s pretty clear that some form of social media will always be here to stay for the foreseeable future. Although the platform of choice may change and features are always being add
How to Create Memorable Brand Identity Designs
Businesses often come to designers seeking a new logo, but more often than not, they come to realize that they really want a whole new brand identity. Many don’t realize how much goes into creating a memorable brand identity. Logos are a part of the overall brand and its identity
Harmonizing Your Brand: The Importance of a Unified Voice on Social Media
In the contemporary digital environment, businesses must sustain a vibrant presence on various social media platforms. However, effective management of these platforms goes beyond mere frequent posting. A unified brand voice is crucial for cultivating trust, boosting engagement, and e
