Category Archives: branding

Building Authentic Connections: Humanizing Brands in a Digital-First World

Showing your more “human” side in marketing materials can help your customers feel like they know and can trust you. Certain businesses are more formal than others, but no one wants to feel like they’re working with an unfeeling, stiff robot when they should be working with an empathetic, creative human.  Being personable is a […]

Revitalizing Your Brand: 6 Compelling Reasons for a Brand Refresh

Is your brand stuck in a time warp, clinging to outdated messaging that no longer resonates with your evolving business goals? If so, it might be time to consider a brand refresh. Unlike a complete rebranding, a brand refresh is a strategic update that ensures your content pillars and identity align with your current values, […]

How to Create Memorable Brand Identity Designs

One client we worked with on logo design and branding with the specific goal of creating a memorable identity is Pandocs.io. This is a company made by developers for developers to act as a well-structured place where they can store their docs.  The question was: How could we make something as dreary and run-of-the-mill as […]

Harmonizing Your Brand: The Importance of a Unified Voice on Social Media

In the contemporary digital environment, businesses must sustain a vibrant presence on various social media platforms. However, effective management of these platforms goes beyond mere frequent posting. A unified brand voice is crucial for cultivating trust, boosting engagement, and establishing a distinct identity. This article hosted by reCreative + Co. delves into the importance of […]