tone of voice change: when, why, + how
just like a website, icon, or logo, sometimes the tone of your company needs an update. what once felt authentic + *right* now feels off, disingenuous, or just like it’s missing its mark. when your business’s tone no longer matches your brand or no longer helps you reach your targ
The Power of the About Page
The importance of your About page lies in the connection from business to consumer. It humanizes the business. Here's how to make your web design stand out from the crowd.
Doodles to Brand: The Real Process of Building a Brand Identity System
Most of the time, the best brand identity designs start from humble beginnings. Here's how we build brand identity systems from doodles to the final product.
Spicing Up an Old Site: Big Results with Little Dollars
Sometimes, no matter how much we long to do a full refresh, it’s just not in the cards. Companies with sites that are no longer working (literally) don’t always have the budget to do a whole, sitewide refresh. But we can still make big changes with little dollars.
Out with the Old, In with the New
To celebrate the launch of the new Flourish website, we wanted to give a little background on why they wanted a change and how we gave them a lil makeover to give them a leg up over their competitors.
Flourish Gets a Shiny New Look
To celebrate the launch of the new Flourish website, we wanted to give a little background on why they wanted a change and how we gave them a lil makeover to give them a leg up over their competitors.
Websites Should Evolve, Just like Businesses.
Running more than one brand doesn’t mean reinventing the wheel every time. Here's how shared design systems, clear brand voice, and consistent photography keep multi-concept businesses like Lil’s, June’s, The Wilder, and Anju distinct—but deeply connected.
Top 10 Signs Your Website Needs a Redesign
Your website is often the first impression a potential customer has of your business. It works as a 24/7 storefront, marketing hub, and brand ambassador. But just like technology and design trends evolve, so should your website. If you’re wondering whether it’s time to revamp your
Ten Years In: How We Got Here, What We’ve Built, and What’s Next
Ten years ago, reCreative + Co. didn’t exist — not by name, anyway. We were a small design studio in Connecticut, operating under a different moniker (Frankenstein reCreative, for those who remember). Our first clients were a mix of craft breweries and senior living communities. A
Our Favorite Creative Tools (And How We Use Them)
reCreative is a boutique design agency that thrives in creative spaces, but what do we use to channel our creativity (and how)? Get ready, because we’re about to share all our favorite creative tools and give you a behind-the-scenes look at how we use them. MEG – Creative Dire
